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10Eighty Middle East

10Eighty Middle East

The Middle East branch of 10Eighty opened on 1 July 2013 and in June 2016 we appointed a new Managing Director, Middle East – Sophina Rajah – who lives in Dubai.

Sophina told us:

“I’m super excited to be joining 10Eighty and being the driving force behind the Middle East operation. I have a huge appetite when it comes to growing the business and raising the brand profile of the unique 10Eighty solutions. It’s an absolute bonus getting to work with such an incredible team and I’m honoured to be representing the business in Dubai.”


Sophina Rajah 10Eighty

Trusted advisor status

Our offering in the Middle East mirrors our approach of seeking trusted advisor status, in other words we really understand our clients’ business and competitive environment and truly add value.

Supporting our talent and career development offering we have the CareerCENTRE™, leading edge software that enables organisations to improve implement and manage career development initiatives resulting in increased employee engagement.

Secondly, we provide Strengthscope™ one of the world’s top strengths assessment tools at helping individuals, teams and organisations build greater awareness of their strengths and how these can be used to optimise performance and engagement at work.

Finally we are running a suite of training courses accredited with the Institute of Leadership and Management (ILM), which will provide us with the ability to award recognised UK qualifications for our learning.

Developing our international reach

Michael Moran, 10Eighty’s CEO said:

“I am delighted that Sophina has agreed to join 10Eighty. She comes with a wealth of experience in our area of expertise having worked for such well regarded brand as Virgin Media and Blackberry. She has drive and ambition and is very much looking forward to the challenge of running 10Eighty’s business in the UAE. We remain committed to the region.

The growth of the HR function, rise of the war for talent together with the regions focus on building long term sustainable businesses presents opportunity for 10Eighty and our services and products.”

Sophina Rajah has a wealth of international experience working in multinational organisations, performing a wide variety of strategic and operational roles in both the private and public sectors for the likes of Blackberry Middle East, Kifaf General Trading (KGT), Virgin Media and the Ministry of Defence in the UK.

A commercially astute Head of Organisational Development, Sophina has enjoyed a hugely successful period in the Middle East since moving to Dubai in 2011. In addition to her regional experience, Sophina has considerable strategic and delivery know-how across a variety of OD and L&D disciplines. Sophina is adept at working with multinationals or SMEs alike and is able to switch easily between strategic and operational roles.

Listen to our 1st Birthday Speech (held May 2013) when we announced that our Middle East office was opening:

10Eighty Middle East Offices Downtown DubaiOur offices

10Eighty’s Middle East offices are located (since February 2016) at Executive Office No 13, Floor 3, Building: Block No. 18, Dubai Knowledge Village, UAE Tel No: +971 55 628 6310

Find out more

If you are interested in learning more about 10Eighty and our approach to career and talent management please get in touch here.